Digital marketing is advertising through digital channels. Digital marketing can be done both online and offline. Online marketing has the following components
• Search engine optimization
• SEM marketing
• Content marketing
• Social media marketing
• Pay per click advertising
• Affiliate marketing
• Email marketing
Digital marketing allows businesses to reach a huge audience that is cost-effective and measurable at a fraction of the cost of traditional marketing.
Internet Marketing
Internet market is the all-inclusive term for marketing products or services online. It is promoting business, service or brand over the internet using tools that help increase traffic, leads, and sales. Internet marketing involves several methods to increase traffic to the advertised websites. There can be several reasons a company may opt for internet marketing
• Increase the sale of goods or services
• Build a brand name or communicate a message
• Market research.
Some internet marketing strategies include website designing, search engine optimization, online promotion, social media, maintaining a blog, etc. As of Oct 2018, there were 4.2 billion people on the internet. This gives the potential for advertisers to reach a huge captive market in a short period. The interactive nature of the internet allows customers and businesses to respond quickly.
SEM Marketing
SEM marketing (Search Engine Marketing) is a part of internet marketing where the visibility of a website is increased in the search engine results page through paid advertising. SEM marketing may incorporate SEO (Search engine optimization) restructures the content of the website to achieve a higher rank in the search engine result page (SERP). Advertisers bid on keywords that users may enter while using search engines like Google or Bing. This allows advertisers the opportunity for their websites to appear along with the search query. These ads are called pay per click ads and come in various formats.
SEM marketing's biggest advantage it offers advertisers the opportunity to put their ads in front of customers who are already motivated to buy. Research shows an average Google search lasts only a minute SEM marketing it becomes critical that your ad appears on the top of a SERP when a user is searching for your product.
There are several SEM tools available to help with SERP ranking some of them are SEMRush, Google trends, Keywordtool.io, etc. After investing in SEM advertisers enter an Ad auction where they identify the keywords and place a bid on them. There are two factors Google uses to evaluate your bid – the value of the bid and the quality score of your ads. A higher quality score will improve ranking in the SERP.
Black Spartans are Singapore leading digital marketing agencies. The company provides tailored-made solutions for its clients. Black Spartans have emerged as the fastest-growing digital agencies in Singapore. With vast experience in SEM marketing, SEO website development, and social media Black Spartans can provide integrated digital marketing solutions to their clients.
