Social Media Marketing and Google Adword

When you hear somebody say “No business can survive without online promotion and “Social Media Marketing”, they mean absolutely none. It is true because whatever business you think of, has a strong online presence. In order to compete with them, your company must have a stronger online presence. Google advertising proves helpful in most situations but you must make very calculated moves for that.

Search Engine Optimization Guide:

You need to make sure that your investment in SEO is fruitful. While making a budget for marketing, you must leave a considerable portion for Social Media Marketing, SEO tools, and online promotions. Here is a basic guideline to make things work in your favor:

• Hire professionals- Your website needs 24*7 monitoring and you need a team dedicated for just that. Hire budding professionals who are equipped with the advanced tools and strategies and will work at reasonable prices while they gain experience.
• Be involved- Even if you have a team looking after the website already, you must participate because you need to create your own brand image. The queries should be answered by the owners and the feedback must be checked every day.
• Timing- Time your Google Advertising ventures well. Your SEO team will help you track the time when your ad is likely to be seen by the maximum strength of target audience.
• Target audience- There is no point in trying to sell a comb to a bald man. You must figure out your audience right and let your SEO team know what you are offering.

You also need to maintain just two Social Media Marketing platforms so that your visibility is doubled, but not more than that because it becomes difficult to be active on three platforms. Your websites must be active, redundant sites lead to a slow death of the actual business.